How We Started
Back in 2019, Marcus was consulting for a Perth manufacturing company that was growing fast but constantly running into cash crunches. The owner knew something was off but couldn't pinpoint where their working capital was getting tied up.
Elena was working with similar businesses, seeing the same pattern everywhere - profitable companies struggling with timing mismatches between when they paid suppliers and when customers paid them.
We realized most business owners were flying blind when it came to understanding their cash conversion cycles. The existing tools were either too complex for practical use or too simple to provide real insights.
So we built something different. Our approach focuses on identifying specific patterns in your business operations that directly impact cash availability. We don't just show you numbers - we help you understand what's actually happening in your business and where you can make meaningful changes.